Social Media

The TikTok invasion isn’t going away anytime soon. In fact, it continues to be one of the fastest-growing social media platforms around. Additionally, these types of videos have quickly made their way to Instagram via Instagram Reels. This is why brands are incorporating these videos into their marketing strategy to expand their reach and increase engagement. If you are looking to get started with TikTok videos or Instagram Reels for your business, here’s some ideas…

If you’re overseeing your brand’s social media marketing strategy, chances are your to-do list is already looking pretty full. But that doesn’t mean that social listening shouldn’t be a priority for your team. When your customers and competitors are using social media like never before, it takes powerful insights to level up your social media strategy. So what exactly can social listening do for your business? Why Your Business Needs Social Listening Competitive Analysis Just…

Social media engagement has become a hot topic in recent years. With social algorithms like EdgeRank giving higher visibility to brands with high engagement scores, it’s more critical than ever for brands to inspire reactions & comments with their social content. To help brands try to improve their engagement metrics, we developed a proprietary process & checklist they can follow. Click here for our full social media engagement guide. However, as a first step to…

Before the internet and social media largely affected advertising and marketing, celebrities were paid to endorse a product, service, or campaign. Now, influencers make this type of marketing much more accessible. An influencer — aka someone who has a large following on social media — can work with a company to promote a product or service to their audience. Think of influencers as the new-and-improved version of celebrity endorsements.  When done well, influencer marketing can…

User-generated content, or UGC, is exactly what it sounds like: content generated by customers about a brand. UGC is usually thought of as social media photos and/or videos, but product reviews, blogs, and content on other forms of media count, too.  Why should you care about UGC? Think about it: it’s content already created about your products or services and then shared online. Your company doesn’t have to use your own resources to create that…

Social media is arguably one of the biggest sources of stress for marketing teams. It can feel like you’re just posting into the void. New algorithms and platform settings make it hard for your content to get seen in feeds and, as a result, your team may be producing high volumes of social media content just to try and get views… but it doesn’t feel like it’s working. This lack of visibility can make it…

Branding, whether your company is B2C or B2B, is critical if you want to stand out from the crowd. Especially online, where every target audience is exposed to upwards of 4,000 direct and indirect ads a day, strong branding is what cuts through the noise. In order to effectively capture the attention of users, a brand needs to utilize creative tactics to present their story, products, and services on the channels where their target audience…

With over 800 million monthly active users and the highest engagement rate of any social media platform, Instagram is a social media platform that you can’t ignore if you want your business to evolve. As 80% of Instagram users follow at least one business, Instagram can be a significant part of your digital marketing strategy. Are you planning your company’s Instagram strategy? Here are the key best practices you should take into account: Things To…

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content. But do you know how effective your efforts are? Using the best social media metrics ensures that your company gets the greatest possible return on investment from social media marketing. The proper metrics allow you to track how many people you are attracting and whether they are the…

Images are usually the first thing that people see on social media and sometimes the only one they remember. They are also the best thing you can do for engagement on social media – photos receive an 87% engagement rate from users.  For your business to succeed on social media, your images need to be clear and on-brand.  Image size is also an important aspect, as the incorrect image size can make your brand look…