Social Media

For over a decade, Twitter has served as a global 280-character stage for countless conversations in all realms of life, including brand marketing. However, the social media app has seen a drastic downturn since tech billionaire Elon Musk acquired it in 2022. Now renamed “X”, Twitter has lost a significant amount of traffic, ad sales, and value in the past months. In March 2023, it had a 7.3% year-over-year decline in worldwide traffic. In July…

In today’s hyper-connected digital landscape, the importance of social media branding cannot be overstated. It’s not just about having a presence on social media platforms but about leveraging them to engage with your audience, communicate your brand’s values, and foster a sense of authenticity and trust. These eight robust statistics highlight the critical role social media branding plays in driving consumer behavior and influencing purchasing decisions. #1 – The Emotional Brain Drives Purchase Decisions Contrary…

Although tools alone won’t make your social media program shine, having the right tools in your arsenal can be the difference in building an impactful online presence. Over the past two decades, we’ve tested a ton of social media tools, and here are our favorites 🙂 HeyOrca – $79/month: Schedule with Ease HeyOrca is an incredibly user-friendly tool that revolutionizes social media scheduling. It offers features like collaborative planning and streamlined approval processes. More than…

LinkedIn is a powerhouse platform for networking, lead generation, and business-to-business (b2b) growth. However, like most social media platforms, staying updated with best practices can be a moving target. Here’s a helpful list of LinkedIn Best Practices for 2023 if you aim to expand your digital footprint this year. Understanding LinkedIn’s Algorithm Wondering why your profile or business isn’t getting more visibility? Understanding LinkedIn’s algorithm in 2023 is a critical piece of the puzzle. Here’s…

Organic social media marketing can be a flashy/shiny object to companies. Brands start tossing time/money/resources into it, almost hoping that something positive will happen from all that effort. We call that the “post and pray” method. Or they barrel into organic social media, thinking it should be approached like any other direct response channel. We call that generally a bad idea. Examples of things I’ve heard company decision-makers say (any of these sound familiar?) We’ve…

Twitch’s growth in popularity has skyrocketed over the past four years. While advertisements are dominated by big brands such as Mcdonald’s, Samsung, Pizza Hut, Ragu, and other national companies, advertisers can still get into Twitch in more impactful ways. Below are some ways to reach your target audience without spending big dollars against brands with a national presence.  When are Twitch ads shown? Streamers, or channels, can choose how often ads run during their streams. You…

As the 8th most visited website in the world (source), it’s fair to assume that you’ve at least considered Instagram for part of your marketing strategy in 2023.  Many brands ask for our support in planning an Instagram strategy or campaign, and here are some of the main things we recommend we work through with them.  Step #1 – Why Do We Need This?   Before we start here, I think it’s good to note that…

Here at Volume Nine, we’re built differently. Founded in 2006, we are a Denver-based digital marketing agency that helps brands rise beyond the noise and connect with their audiences. For years, we’ve been pushing the limit and challenging our creativity to ensure our clients the best possible solutions for their different digital needs. Today, we’re celebrating a wonderful recognition that was made possible by our clients’ support and success. During the annual Clutch Leaders Awards…

While paid social media KPIs are essential to include in your key performance indicators, don’t forget to measure your organic social media efforts.   Organic social media marketing is highly cost-effective and plays a crucial role in your relationship with your customers. It should complement your paid advertising and your overall digital marketing strategy. Focus on what matters in your social media performance instead of chasing a lot of vanity metrics. Your social media content can also create brand awareness while providing an authentic look into your organization….

LinkedIn is a resource hub. It’s a place where people post updates, share company news, professionals seek jobs, pitch potential customers, and members chat and connect. Learn how to improve the effectiveness of your company’s LinkedIn page with these tips. 1. Improve the design of the company pageOn social media, visuals are everything. If you don’t grab viewers’ attention right away, they won’t bother reading the content. Short and engaging videos are powerful, while strong…