Social Media

The holidays are a prime time for connection, reflection, and yes, marketing. But let’s be real—every year, brands flood social media with the same tired messages. You’ve seen it: a graphic that says, “Happy Thanksgiving!” with a stock image of a turkey or a post that reads, “From our family to yours, Happy Holidays.” While the sentiment is nice, these posts aren’t doing what you think they are. In fact, they might even be hurting…

LinkedIn is more than just a social network for professionals; it’s a pivotal tool for career advancement and professional networking. Effectively leveraging LinkedIn can unlock a wealth of opportunities—from finding top industry talent and staying updated with industry insights to showcasing expertise. Effective LinkedIn profile optimization is a strategic way to revamp your profile to maximize visibility and impact and fully utilize the platform’s benefits.   Building a Strong Foundation   Profile Picture and Background…

Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your target market. Optimizing Your Facebook Presence for Manufacturing Success Facebook has transformed from a social media platform to a powerful…

In the modern digital era, a strong email list is considered the ultimate asset for marketers. It fuels direct, personalized communication with your audience, forming the core of a powerful and robust digital marketing strategy.  From hard-to-get sign-ups to keeping subscribers engaged, it’s no secret that building a loyal subscriber base is a challenging feat. However, social media’s vibrant and engaging capabilities present a prime chance to engage with your audience and turn them into…

Instagram is a vibrant digital landscape where creativity can be used to connect with anyone. It can also be just as powerful and useful for your business as it is for creators to drive your brand awareness, build a loyal community, and open up new opportunities. So, how can you grow? While there is fierce competition and constantly evolving algorithms, let’s dive into some creative strategies that will help your follower count rise this year. …

While TikTok has been the go-to platform for short-form video content, recent data from Emplifi’s 2024 Social Media Benchmarks report shows its engagement is on the decline. According to the analysis, TikTok’s engagement rate has dropped by 26% since early 2022. In contrast, Instagram Reels appear to be on the rise, with brands posting nearly three times more Reels compared to Q1 2022. For more detailed insights, refer to the full report here.  This shift…

The rise of webinars in the business landscape signifies a transformative shift in how companies engage with their audience and showcase their expertise. Unlike traditional methods, webinars offer a dynamic and interactive platform where businesses can connect with their target audience in real-time, fostering a sense of community and facilitating direct communication. These sessions go beyond static presentations, allowing for live Q&A sessions, interactive polls, and the opportunity to address specific concerns, creating a more…

With the continuous growth of digital influence,  manufacturers are finding that a strong social media presence is no longer optional–it’s a must. While it comes with unique challenges, like conveying complex processes in a relatable way and standing out in a product-focused industry, having a creative and strategic approach to social media marketing can make manufacturers stand out.  Let’s dive into 10 social media tips and strategies you can leverage to amplify your brand, build…

In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok.  Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories.  Longer IG Reels (90 seconds +) generated more than double the video views compared to TikTok. Facebook Live saw a surge in brand usage during Q4 2023, with 1.5…

When the season of giving comes around, it’s not just the jingle of bells that should be getting louder—it’s the buzz around your non-profit’s social media and content marketing strategy that should be amplifying, too. In a world where a single hashtag can launch a movement, your mission deserves a spotlight on the social stage enhanced by strategic content. It’s about leveraging the digital sphere to connect, inspire and drive the spirit of generosity to…