SEO

The times they are a changin’, but one thing still holds true. Big brands need to focus on search engine optimization (SEO) as they push ahead with social media and content marketing efforts in 2016. It’s a Portable World This year mobile usage is projected to surpass desktop search practices by a landslide, and Google is taking note. Websites that don’t offer mobile friendly options are being punished when it comes to search engine rankings….

Have you ever wondered what makes searches look the way they do on your desktop or mobile device? Whether searching Google from a phone, tablet, third-party service, or desktop, Google has its eye on your searches. Structured data is the key to making a website visible to searches across all these connected devices, search engines, and lifestyles as we move into a more integrated Internet of Things. What Is Structured Data? Per Google’s definition of…

How to use header tags on your website pages (Halloween Edition) In every great detective show or mystery novel, there are always clues left behind at the scene of the crime that lead investigators straight to the culprit. Just like those incriminating factors point to a prime suspect, it’s also important to leave clues in the HTML code on each page of your website to help both search engines and users understand its content. One…

Visual content is more popular than ever as readers often associate superb images with superb content. Because of this, many searchers tend to view results from the Google image tab rather than the standard web tab. On top of this search habit, others are using Google image results to find images for their content. When they find what they’re looking for and inset it into their own post, they’ll (hopefully) attribute it to you, giving…

Performing competitor keyword research is one of the best ways to boost your organic search optimization game. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO marketing strategy and potentially gain a competitive edge in the search results. In this post, we will explore how to see your competitors’ keywords, know all that they are ranking for, the associated search volume and understand how to use that information effectively….

  Licensed Content for SEO – Worth My Time? Licensed content can have far-reaching benefits for brand awareness and reputation, but is it worth your time in regard to SEO? To an extent, the subject remains controversial and there are indeed some organic search issues to be aware of when licensing content, but generally speaking, this technique is absolutely worth exploring if you’d like to increase you presence in organic search. Licensing content is when…

You’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust me, I get it. I’ve spent a lot of time working with companies on their B2B digital marketing strategy (I…

You can walk into any Walmart store anywhere in the world and pretty much know where to find what you’re looking for. This isn’t an accident – it’s the science of marketing. Decades of research went into designing store layouts that encourage shoppers to spend money. While the Internet differs from brick-and-mortar in many ways, the science of encouraging shoppers to buy remains the same. In the Internet age, leading potential customers where you want…

Recently there has been a lot of conversation around the ol’ SEO watercooler about tabbed content. Is it good, bad, useless, advantageous? We wanted to find out the deal with tabbed content so we put our brains together and came up with our most educated thoughts on the subject. First – does anyone know for sure how Google treats content across the board? Absolutely not, (at least for us schmucks that don’t work for Google) but that’s ok because…

I have a true story. Recently, I was meeting with a group of SEOs (really smart people). We were talking about geeky SEO stuff, when someone tossed out the word “CRO.” “What’s CRO?” one SEO asked. There is a dearth of knowledge among SEOs regarding CRO. I totally get this. There are too many acronyms, too many specialties, and way too much marketing jargon. For a long time, I too existed as a SEO without…