SEO

A technical SEO checklist can help to identify issues that often get in the way of you leveraging the ranking and traffic potential of content campaigns and make you feel like you’re just spinning and not seeing organic search growth.  Having done hundreds of Technical SEO audits in my career, I can tell you that I’ve never seen a site “ace” it.  So the question becomes, how much is too much, and when do you…

Google Posts went live recently for most Google My Business (GMB) customers. It enables businesses on GMB to instantly share info and a link to whatever page they’d like, right in the Knowledge Pane, on Google Search and Google Maps. These localized Page 1 search result inclusions show up instantly, are highly targeted, and can be shared socially across Facebook, Twitter, G+ and email. Here at Volume Nine, we were excited to try this new…

You probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent…

Including calls to action (CTAs) on your website and blog is essential in driving users down the funnel to a sale. An effective CTA (call to action) can vary from page to page and also from platform to platform. In this article, we’ll take a look at some great real-life call to action examples and note tips and tricks for maximizing these actions, as well as how you can use tools to test and pick…

One of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple,…

When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of…

Among Internet marketers, a hotly debated topic is whether you should use a subdirectory or a subdomain for your blog. Though search engines have not provided a definitive answer, Google has hinted that their algorithm shows no preference between the two methods. However, evidence has repeatedly shown that subdirectories work better for SEO purposes. Here’s why: What are subdomains and subdirectories? URL Structures: A blog hosted on a subdirectory would have a URL such as…

Toward the end of April, Google quietly rolled out some updates to YouTube’s user interface. On top of introducing hover-over previews on video thumbnails, another feature that is quickly gaining popularity is the ‘Featured Snippet’ functionality. What is Youtube’s Suggested Clip? Suggested clips are a new feature in search results pages that highlight specific parts of an embedded video that directly answer a user’s query. Think of it as a user-friendly way to bypass the…

There are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad…

For everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means…