SEO

Don’t Fall Behind! Top SEO Trends for 2025 You Can’t Ignore With SEO continuously evolving, 2025 is bringing new opportunities—and challenges—to optimize beyond Google, enhance engagement, and leverage powerful tools like AI. Here’s what you need to know to stay competitive. Search Everywhere Optimization  Google isn’t the only game anymore. Platforms like ChatGPT Search, Perplexity, and social channels like TikTok and YouTube are increasingly popular for search. In 2025, brands that only optimize for Google…

Noticing a dip in your website’s organic traffic can be frustrating, especially when the usual SEO tricks aren’t cutting it. If your organic traffic & revenue has been on a downward slide for six months or more, you’re not alone, a lot of major brands have been slipping and sliding right along with you. BUT you don’t have to just sit back and watch it happen.  Here are a few tips on where to start…

If you are focused on your users, high-quality content, and a great user experience, you don’t need to panic.  Last week, an anonymous source leaked what has been confirmed to be an internal document revealing over 14,000 “factors” Google uses when ranking websites. The leak has set the SEO world ablaze with discussion and debate. What Was Leaked? The leak revealed an extensive and detailed list of APIs that shed light on what Google considers…

Let’s face it: SEO can feel like a complex puzzle. You hear all about its power to boost website traffic and conversions, but actually budgeting for it is a whole different story. While it seems daunting, with the right knowledge and strategies, you’ll be able to invest wisely and see tangible returns on your efforts. This guide will equip you with the proper knowledge and strategies you need to invest wisely, see tangible returns on…

LinkedIn is more than just a social network for professionals; it’s a pivotal tool for career advancement and professional networking. Effectively leveraging LinkedIn can unlock a wealth of opportunities—from finding top industry talent and staying updated with industry insights to showcasing expertise. Effective LinkedIn profile optimization is a strategic way to revamp your profile to maximize visibility and impact and fully utilize the platform’s benefits.   Building a Strong Foundation   Profile Picture and Background…

2024 is seeing a dramatic shift in search engine optimization (SEO) driven by technological advancements, changing user behaviors, and evolving search engine algorithms. These changes are reshaping the very foundations of digital marketing strategies, compelling businesses to adapt and innovate to stay ahead of the curve. As emerging technologies such as artificial intelligence (AI) and natural language processing (NLP) continue to mature, they are fundamentally altering the way search engines interpret and prioritize content. Ultimately,…

In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand out and connect with consumers. Two powerful tools in the digital marketing arsenal are Search Engine Optimization (SEO) and paid advertisements (paid ads). While SEO focuses on enhancing organic search visibility and building long-term brand presence, paid ads offer immediate visibility and precision targeting. Both strategies come with unique advantages and challenges, making it crucial for CPG companies to understand…

This year, Google seemed to be constantly evolving. In fine-tuning its algorithms and rolling out multiple 2023 core updates, Google prioritized providing legit, high-quality content and staying on top of search engine optimization (SEO). Let’s recap some of the most important updates and touch on what will most likely be coming in 2024. May 2023 Web Vitals Update Google highlighted three specific metrics as the most important Core Web Vitals: Largest Contentful Paint (LCP), First…

We receive a lot of requests for SEO audits. It’s probably one of the most popular services brands ask for when they first approach us. Yet, truthfully, we often find ourselves steering many of these brands away from immediate audits. Why? Not every brand needs a full SEO audit right from the start. It’s a crucial step in the SEO process, but timing and circumstances play a significant role. So, how can you be sure…

I’ve been at one agency or another since 2007, so I’ve come across my fair share of RFPs. SEO (Search Engine Optimization) RFPs can be tricky, as they tend to blend strategic and tactical. If you’ve been tasked with putting together an RFP, hopefully, this will be a great starting point for you.  FREE SEO RFP TEMPLATE DOWNLOAD Also, to simplify things, here’s an SEO RFP Template you can download and start from for your…