Digital Marketing

When you created your WordPress site, you had a plan. You had the layout and content ready but then discovered that your WordPress site didn’t accommodate your vision. So what now? Well you’re not alone. Millions of other users came across the same issues and thus WordPress plugins and widgets were born. If you’re not quite clear on what exactly a plugin or widget is, you’ve come to the right place! Although some see plugins…

Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always relied on referrals or outreach marketing, and you don’t see the need for an SEO strategy. Or maybe you’re already doing B2C SEO for your retail customers and you think that covers your B2B bases too. To an extent, you may be right, but come on! If you really want your business to last into…

Coming up with quality, engaging blog topics for your small business can be tough and time consuming.  This is why we did you a solid and thought of– not just a few– but 101 topics ready to be used. All of the posts below can be geo-modified, tweaked or completely axed by your blogging team in order to get the best possible content for your blog. We’ve broken up our ideas into three sections. General ideas…

Google Analytics reporting for business owners has become some kind of digital enigma to many, which is understandable considering the vast amount of data in the dashboard. Traffic, funnels, tracking codes- it’s a lot to handle for the average human which is why we’ve taken the top pieces of data in Google Analytics and explained why its important, what it tells you and what it doesn’t tell you. Prior to outlining the top five, it’s…

Both WordPress and Joomla are free content management systems (CMS) that can be used to build gorgeous and functional websites. While WordPress is the most popular CMS, Joomla comes in at a close second which sparks a debate on which is truly better (spoiler alert: it depends). As the top CMS options for do-it-yourselfers, both systems offer different advantages for certain types of individuals, businesses, and organizations. So which one is right for your site? To decide,…

Sometimes in life, getting smacked in the face with a 2×4 of truth is the best thing for us. No one really likes brutal honesty, but the fact of the matter is, it is usually the only way to really grow. This is as true in the online marketing space as it is in any other realm of life. It never ceases to amaze me how often we as digital marketers (and SEOs especially) can…

UPDATED: April 6, 2018 Each year, a group of us set out to get certified in Google Analytics. Luckily there were tons of awesome resources to help hold our hand through the process. Then a few days before I first took the test (October 2014), Google had changed the entire format. (I know… shocker right). I really appreciated the additional resources and insights the community provided, and since all of that information is now a…

About a year ago, Rand from Moz wrote this article about the T-Shaped Marketer. Ever since I read it, I have spent time thinking about this both on an individual level for an SEO expert, as well as from an overall perspective for an organization that is focused on SEO. So, in this post I would like to talk about what the ‘T-Shaped Marketer’ concept means for Volume Nine.  First and foremost, we are a service organization. That means…

With a year of beta testing in the books, Google moved Universal Analytics to production status in April 2014. While every site had the option of making the move during beta testing, it’s safe to say many webmasters were hesitant to make the change without more information. Would you lose historical data?  Did customization of analytics port over to the new platform? More importantly, if you liked your Google Analytics, were you allowed to keep…

Whether you own a business or serve as the marketing guru of someone else’s, your is mission simple: get everyone to purchase your products and/or services. Well, maybe it’s not that simple. And maybe you shouldn’t really be marketing to EVERYONE. Before you start promoting your business willy-nilly to the whole world, it’s wise to narrow the focus to people who are actually interested in what you offer. So this begs the question, how are…