Digital Marketing

Consumer buying trends are shifting. When it comes to outdoor equipment and gear, the days of visiting the local sporting goods store to catch weekend sales are dwindling. Customers are craving online convenience and education. The ability to shop from home (without a salesman lingering over our shoulder) via third-party re-sellers like Amazon and Walmart offer multiple pages of search results, reviews from everyday people and free front-door delivery. Marketers are taking note of these…

For many e-commerce brands, their website’s Google rank seems subjective and out of their control. And while Google’s algorithms are becoming increasingly more complex, the good news is that these updates actually work in our favor. Today, search algorithms aren’t just scanning for keywords or code; they’re able to take quality content and user-friendly websites into consideration and connect those with search queries. This means that brands–even small ones–with a commitment to consistent, valuable content…

Promises of monetary savings used to work. Sale! BOGO! Clearance! Dollar-busting buzzwords and flashy ads captured our attention, converting us from onlookers to consumers. A spot like “Hey, Doll!” from Kroger was the norm with language focused on low prices, not consumers’ needs and their feelings toward a product. Today though, in the crowded always-on digital landscape, it takes more to stand out. Defining audiences and building authentic relationships now serve as cornerstones of thriving…

I always equate going to a Conference to going to Summer Camp. You come back wanting to take on the world because you drank the juice and you were around ‘your people’. This year, coming back from Denver’s Digital Summit, I feel no different. I want to do all the things. But this year I promised myself actually to do, some of the things. Here are my biggest takeaways and things I promise to think…

Google has been adding some pretty awesome features to Google My Business listings recently! You can include so much more than basic contact information now. If you haven’t reviewed your Google My Business dashboard lately, log in and see what’s available…. and what you might be missing. Is Managing your GMB listing important? Yes! Your Google My Business listing is your primary path to gaining visibility in Google Search and Google Maps in your local…

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. You may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Data Retention Controls Email from Google Analytics   If you haven’t already seen it, brace yourself for a forthcoming email notification from…

As long as business owners have wanted customers, marketing has been around. But as businesses change along with the customers they serve, marketing changes too. Today, there are two different broad types of marketing, inbound and outbound. Below, we dive into the difference between inbound and outbound marketing and the benefits and limitations of each. Outbound Marketing Outbound marketing is commonly referred to as traditional advertising. WordStream defines outbound marketing as “any kind of marketing…

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a solid content marketing strategy, along with search algorithms rewarding websites with high-quality content, good execution is a must. And good execution relies on great strategy. Here at Volume Nine, we believe that a good content marketing strategy starts with a solidly researched and planned editorial calendar. What is an editorial calendar, exactly? An editorial calendar…

Do you prioritize the importance of creating and implementing a strategy for your online business reviews? If so, you’re probably a big believer in the impact that reviews have on you business goal to win new customers… just like us over here at Volume Nine. So even if you aren’t paying attention to reviews about your business, you can almost guarantee that your customers are! Why Do Online Reviews Matter? Why Are They So Important…

Titles can make or break your blog’s success. Nowadays, internet users have a shorter attention span than a goldfish, so you have to get them hooked immediately with a great blog title that will catch their interest. Your title not only needs to captivate readers, but it also needs to be optimized for SEO and give readers an idea of the content. With all these factors, writing the perfect blog title may seem like a…