Digital Marketing

**Please Note: The information provided in this post is not intended to provide legal advice. Readers should seek out paid legal counsel for help in addressing any specific legal issues.** Accessibility for people with disabilities goes beyond physical locations; it’s also important online. Accessibility via the internet is becoming a growing issue — one that might impact your business and brand more than you realize. In fact, there were over 2,000 lawsuits regarding accessibility in…

Creating a comprehensive digital marketing strategy can be an intense endeavor. This type of effort can span several weeks and you might find yourself creating a document that reads like a short book. And, if you are like most companies, you might find yourself doing this effort about once a year.  The big drawback is that giant plans of this nature rarely turn out the way you thought they would – the world of digital…

After focusing on relationship building, audience targeting and creative messaging, it can be confusing when a consumer abandons their online shopping cart. Were they simply window shopping? Or, did something go wrong?   It is estimated that almost 70% of shopping carts are abandoned. More than ever, marketers and retailers are teaming up to resurrect these lost sales. How? By reaching out to the consumers. One way e-commerce merchants can get in front of interested…

  This V9 interview features Robert Lane of Buhv Designs, Founder and President of the Denver-based web design and digital marketing agency. We at V9 Digital would like to thank Robert of Buhv Designs for taking the time to chat with us about his vision for Buhv and his expertise in marketing a multi-location business online. 1. What do you have planned in 2019? Where do you see Buhv Designs headed in the next few…

  When you log into Google Analytics and see conversion data, you might not realize you are looking at “last touch data.” You’re seeing the last channel that drove a person to your website, and that channel is likely the one that gets the “credit” for the conversion. In Google Analytics, last touch data is referred to as “last interaction data.” First interaction data (a.k.a. First touch data) determines the first time a user came…

Seeing someone similar to yourself in the videos and blog posts you consume is validating and relatable. It helps you imagine sharing laughs with your group of friends in that trendy new hotel bar or how yoga pants might actually look when you perfect a downward-facing dog. Brands, more than ever, are becoming intentional about including scenarios and visuals that closely mirror their actual, not perceived, audience and fans. What is Inclusion and Diversity? The…

Filling your lungs with fresh air as you gaze at Mother Nature’s handiwork is exhilarating. We love feeling the Earth beneath our feet and sharing how to enhance those experiences. Today we’re reflecting on what’s coming up in the year ahead for digital marketers who represent the outdoor brands that take our adventures to the next level. We’re discussing pain points and how to revolve them; digital content trends and staying relevant to our audiences…

As the holiday buzz winds down, your sights are set on growing e-commerce sales in 2019. You’ve set goals to boost the visibility of your brand in the new year ahead, and are anxious to report on the sales to prove it. But, what can bridge the gap between sales projections and tangible profits? Creative digital marketing. Let’s be honest: Your audience is getting tired of being sold to. As you fine-tune your digital marketing…

When it comes to content ideation for Destination Marketing Organizations (DMO), the bar is set high. Many travel offices, visitors bureaus and tourism boards maintain a daily publishing schedule to compete with local news outlets and travel bloggers who report on similar events, attractions and offers. For example, Visit Big Sky entices outdoor enthusiasts to Montana’s scenic canyons, mountains and rivers. This DMO is currently focused on promoting winter recreation and adventure by sharing content…

This week, V9 Digital had a discussion with Megan Sullivan-Jenks, Director of Marketing & Communications at Choozle, to talk about programmatic advertising and how businesses can make more of an impact with their marketing spend. Below are her answers to our questions, where she provides helpful insights into trends as well as general metrics that can help your business launch or improve its own programmatic advertising campaigns. 1. What is programmatic advertising? Simply put, programmatic…