Digital Marketing

As the holiday season approaches, selecting the perfect gift for your favorite marketer can feel as challenging as ideating the year’s most impactful marketing campaign. Whether it’s a last-minute gift idea for a colleague or a thoughtfully chosen present for a friend deeply involved in digital marketing, the right choice could be both rewarding and beneficial for their profession. Let’s explore a collection of fun gift ideas for marketers that balance professional utility with personal…

Ever felt like your marketing efforts are getting lost in the digital noise? Well, here’s a secret weapon: storytelling. It’s not just about facts and figures; it’s about creating a genuine bond with your audience. In this guide, we’ll explore how storytelling can elevate your marketing efforts, enabling you to create lasting impressions and build relationships beyond transactions. Why Storytelling Matters in Marketing Have you wondered why a well-told story gets stuck in your head…

As we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 – Transition to Google Analytics 4…#seriously  Unless you’ve been living under a rock, you probably know that beginning July 1, 2023, Google Analytics will stop collecting data…

One of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and PPC are strategies to connect with audiences searching on platforms like Google, but they each have unique benefits and drawbacks. When budgets are limited, you may be forced to choose between the two. This blog post aims to explore both strategies in depth and provide a thoughtful decision tree to help you make the best…

Tracking marketing efforts and understanding audience behavior are crucial in digital marketing. One tool in the marketer’s arsenal for achieving this is Urchin Tracking Module (UTM) parameters. They help you track the effectiveness of your marketing campaigns. In this guide, we’ll take a deep dive into UTMs, their evolution with Google Analytics 4 (GA4), and how to set them up and implement them for campaign tracking for each of your specific campaigns. What is a…

As more and more marketers lean into GA4, I’ve been getting the same question – are there any good analytics alternatives to GA4? The great answer is yes, there is, but you’ll need to understand your tracking needs both now & in the future before contemplating a switch. Here are a few criteria that might help review alternatives more in-depth: Key features & metrics  Cost of the platform Level of customer support Privacy and security…

Have an event you’d like added to this list? Email us at hello@v9digital.com  Denver isn’t just a stunning place to live – it’s a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? You don’t need to hop on a plane to be part of this. Some of the most impactful and inspiring…

*whew* 2023 has started a little intense. The business landscape continues evolving, presenting unique challenges to B2B brands. Here are some of the most common concerns I’ve heard in 2023 so far: Keeping your sales teams “fed” with inbound leads  Differentiating your positioning better online  Diversifying lead flow  Keeping the momentum on 2023 growth goals  Expanding into new markets  Honing in / niching into specific customer segments  If any of those concerns/opportunities resonate, you aren’t…

Wahoo! Chat-4 Is Here 🙂  Yesterday Open AI announced GPT-4 is here for pro users & for via their API.  Over the last few months, as millions of users have flocked to Chat-GPT-3.5, they’ve started to assess the tool’s power and its limitations quickly. It’s important to know that CPT-4 is an excellent iteration of 3.5, but it only fixes some of those limitations.  As such, the difference between the two can be a bit…

When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone.   According to Invideo, 96% of consumers increased their online video consumption in 2020, and nine out of 10 viewers said…