Content Marketing

You’ve likely seen the words “content marketing” on marketing blogs as something you should be doing to boost your business. While it’s true that content marketing can have powerful effects on your business, let’s start with the basics. What is content marketing exactly, and how can it help your company? What is content marketing? If you ask Google to define content marketing, it will tell you that, “content marketing involves the creation and sharing of…

By now, you’ve heard that you should be blogging – not only does high-quality content boost organic traffic to your site, but it also helps to reduce your bounce rate and can be an effective way to drive users down the funnel. Unfortunately, you likely won’t see these results from tossing up a short blog whenever you think of it. Proper content strategy and optimization can have powerful effects on your business. However, it’s easy to…

Learning how to find keywords that will drive relevant traffic may seem intimidating at first blush. It’s a topic heavy with jargon and vague terms. What are SERPs, anyway? What exactly does “low,” “medium,” and “high” competition mean? And how are you supposed to work these keywords in without degrading the quality of your content? By the end of this post, you’ll know the basics of keyword research and you’ll gain precious insight into how…

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social…

“Everyone needs to put content marketing on their list of major marketing objectives. It’s crucial.” “If you’re not participating in content marketing, you’re losing customers.” “Content is king.” If you’re in digital marketing, you’ve heard similar statements, no matter the size of your company. Problem is, not all of us have the time and/or money to post a unique and thoughtful piece of content every week. Despite what content marketing gurus say, you don’t need to post…

It’s 2017; millennials are now the highest-spending generation. Travel organizations need to capture this group’s attention through tourism marketing in order to capture their business. And while blindly arriving at a destination and winging it used to be the norm, Millennials are interested in authentic travel experiences; ones that typically require some research and digging. So being able to stand out online is crucial for any hotel, sightseeing tour, government travel board, or adventure company….

As content marketers, much of our job is keeping content engaging, relevant, and unique. On top of that, we spend our days editing articles and evergreen content until they are free of any and all grammar and spelling mistakes. Fortunately, as content marketing gains traction as a pillar of digital marketing, more and more tools are emerging to help create awesome content. Here at Volume Nine, we have a few tried-and-true tools that make our…

  Blog & Email Goes Together Like… Peas & Carrots The love story that is email and blog marketing is a long one, so let’s start from the beginning. What is an email subscription? An email subscription, in regards to a blog, is the ability for a person to opt-in and receive your brand’s posts in their email inbox. In other words, they’re giving you permission to send posts; they want to read more. It’s the ultimate…

The future is truly mobile. In 2016, Smart Insights looked at the total time spent online and discovered that 51% of the time, people used a mobile device to browse the web. By comparison, users only accessed the internet via desktop computer 42% of the time. The shift to mobile has affected all facets of web design, including the content on your site. Due to the reduced screen size, content that may look good on desktop likely…

Many brands and retailers rely on holiday season gift giving sales for bottom-line success, and with the increasing popularity of online and mobile shopping, brands and retailers must take the following into consideration for their ecommerce holiday campaigns: Holiday shopping starts way before Thanksgiving. About 190 million U.S. consumers will blend online, mobile, and in-store shopping to make or inform their purchasing decisions this year. Purchasers often “window shop” online. One result is an online…