Digital Marketing for Travel & Tourism brands
Your brand deserves a marketing strategy as unique as your destination or service.
Trusted By Top Travel Brands
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Do Any of These Sound Like You?
- Struggling to gets in beds
- Your destination is unique, but travelers don't know that
- You’ve invested in PPC but the cost per click is making things cost-prohibative
- Your ideal travelers care about authenticity, unique experiences, and expert recommendations
- Building trust is essential to turning visitors into loyal customers
- You’re relying too much on word-of-mouth and need a scalable, data-driven strategy to grow
Case Studies and Success Stories
"Contracting with Volume Nine has proved to be not only a positive marketing decision for our company, but an essential one. Even though their team is located on the opposite side of the country from our business in Panama City Beach, Florida, we have never felt more connected and in-tune with any other outsourced agency we have used. I would recommend them to anyone when looking to improve their digital marketing and social media efforts. Truly a stellar relationship to pursue."
Lauren Shaw
Marketing Manager, Resort Collection
Looking for a partner who "gets" travel & tourism?
Travel & Tourism, Digital Marketing Capabilities
Search Engine Optimization (SEO)
Your prospects are searching for solutions—make sure they find you at the top. Our SEO strategies drive organic visibility for high-intent topics & keywords, helping you generate quality leads.
Paid Media & PPC Advertising
Reach the right audience with highly targeted ads across Google, Meta, and travel-specific platforms. We create campaigns that drive bookings, tour sign-ups, and engagement—backed by real data.
Website Optimization & Performance
Your website is your 24/7 sales engine. We design, optimize, and enhance travel websites for seamless user experiences, strong branding, and high conversion rates.
Content Marketing & Storytelling
Capture the imagination of travelers with engaging blogs, destination guides, and expert-backed content that drives traffic and builds trust.
Social Media Marketing
Turn followers into travelers. We create and manage content strategies that boost engagement, showcase experiences, and inspire bookings on platforms like Instagram, Facebook, and TikTok.
Email & Customer Retention Campaigns
Stay top of mind with targeted email campaigns. From trip inspiration to special offers, we craft campaigns that nurture leads, increase repeat bookings, and build loyalty.
Influencer & Community-Driven Marketing
Partner with trusted voices in the travel space. We connect your brand with influencers and content creators who inspire real action.
Video & Visual Storytelling
From destination showcases to traveler testimonials, video is essential. We produce compelling travel videos that inspire, inform, and drive bookings.
Reputation Management & Social Proof
Travelers trust reviews. We help brands generate and manage customer testimonials, user-generated content, and social proof that builds credibility.
Website Launch Support
Getting through a new website can be very challenging for large brands. It's critical to nail the content tone & depth, build a strong set of sales enablement content, and also incorporate UX & SEO best practices. Our team can support yours along the way to help you hit your launch timeline.
AI for Travel Brands
Curious about how AI fits into your marketing? We’ll help you leverage tools like ChatGPT and predictive analytics to streamline workflows and deliver smarter, faster results.
LinkedIn & B2B Travel Marketing
Expand your reach beyond consumers. We help hotels, tour operators, and travel brands connect with industry decision-makers through LinkedIn and B2B strategies.
Ready to get heads in beds?
How We Approach Digital Marketing for Travel & Tourism at V9
Marketing in the travel and tourism industry isn’t just about running ads or optimizing a website—it’s about storytelling, trust, and turning interest into action. Whether you’re a destination, tour operator, hotel, or travel service, your digital strategy needs to inspire, engage, and convert.
The Challenge: Why Travel & Tourism Marketing Is Unique
Marketing in the travel space comes with distinct challenges:
- Standing out in a crowded market – Travelers have endless options. Your brand needs a clear, compelling message to capture attention.
- Building trust and credibility – People invest time and money into travel. They need confidence in your brand, service, and reviews before booking.
- Navigating seasonality & demand shifts – Travel demand fluctuates, making strategic timing and adaptable marketing essential.
- Educating & inspiring your audience – Travelers want to know what makes your experience unique. Great content and visuals make the difference.
- Driving real conversions – Awareness is great, but bookings, reservations, and long-term customer loyalty are the real goals.
Without a strategic approach, many travel brands feel like their marketing is “working” but not delivering the growth they need.
Our Approach: Research, Strategy & Execution
At V9, we don’t believe in a one-size-fits-all approach. Every partnership starts with understanding your brand, audience, and goals.
- Understanding Your Brand – We dive into your destination, services, and what makes your experience unforgettable.
- Researching the Market – We analyze travel trends, competitor positioning, and audience behavior to find opportunities.
- Leveraging Data & Analytics – We assess website traffic, engagement, and booking data to refine your strategy.
- Building a Custom Strategy – We develop a roadmap focused on visibility, engagement, and conversions, tailored to your brand’s unique challenges.
This ensures we’re reaching travelers who are ready to book—not just browsing.
Execution: Turning Strategy into Bookings
Once we establish the strategy, we focus on execution that delivers measurable growth:
- Content & Storytelling – We create engaging blog posts, destination guides, and social content that inspire travelers to take action.
- Community & Influencer Engagement – We connect your brand with travel influencers and leverage user-generated content to build trust.
- SEO & Digital Visibility – We ensure your brand ranks for high-intent travel keywords, helping travelers find you first.
- Analytics & Optimization – We track performance, adjust strategies, and maximize your marketing ROI.
The Bottom Line
Travel and tourism marketing isn’t just about promotion—it’s about inspiration, trust, and results. Our data-driven, audience-first approach ensures your marketing efforts don’t just get seen—they convert. Whether you need a full-scale strategy or support optimizing your existing efforts, V9 helps your brand attract and book more travelers.
Frequently asked questions about Digital Marketing for Travel & Tourism
Here are the answers to some of our most common questions we get about lead generation and Digital Marketing best practices for Travel & Tourism.
We partner with a variety of travel and tourism brands, including ski resorts, destinations, cities, hotels, tour operators, travel agencies, resorts, adventure experience providers, and luxury travel services. Whether you’re focused on leisure, business, or niche tourism, we create strategies that attract and convert travelers.
Pricing depends on your needs and the services you select. Our retainers start at $3,500/month, but can range much higher depending on the level of support you need.
A specialized marketing agency understands the unique challenges of travel marketing—seasonality, competition, booking behaviors, and traveler trust. We help you increase visibility, build credibility, and drive more direct bookings through SEO, content marketing, social media, and paid advertising.
Tip #1 – Organize your thoughts, background & goals so you don’t get stuck spending hours in discovery meetings answering the same questions.
Tip #2 – Ask to meet the person you’d actually be working with at the company, not just a salesperson.
Tip #3 – Avoid signing long term contracts & be wary of any provider that convinces you a specific tool or tech stack is the solution to your problem.
Tip #4 – Evaluate how the agency asks questions and thinks through the approach to your campaign.
Tip #5 – Get your sales team involved in the decision making process.
Absolutely. Whether you’re targeting luxury travelers, eco-tourists, adventure seekers, or corporate travel planners, we tailor strategies to attract and engage your ideal audience.
Yes! We work with various CMS platforms, including Shopify, Squarespace, Wix, and custom-built websites. If you have a preferred platform, we’ll optimize it for better performance and conversions.
No problem! We can repurpose your existing content into fresh blog posts, social media updates, and marketing materials. If you need original content, we’ll develop travel guides, destination spotlights, and engaging stories to keep your audience inspired.
We get this question a lot, and we always say start with the website and your content, because all roads lead to the website. Dial in your tone, messaging, UX and sales enablement to ensure you have a great, trustworthy experience for visitors.
Sure thing! After an initial chat to determine how we can help, we will spend time digging into your website, reviewing competitors, and analyzing your data to create a personalized strategy for your brand.