Outdoor Brands
Smart digital marketing strategies to connect with adventure seekers, build brand loyalty, and drive real growth for outdoor brands.
Get seen. Get sold.
Trusted By Top Outdoor Brands
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![Obermeyer-LOGO-2__2021[1]](https://www.v9digital.com/wp-content/uploads/2024/10/Obermeyer-LOGO-2__20211.png){kind=logo}
Do Any of These Sound Like You?
- Struggling to reach outdoor enthusiasts who value quality gear
- You're the best kept secret in the outdoor inudstry
- You’ve invested in digital marketing but aren’t seeing real sales growth
- You have agressive growth goals this year
- Building brand loyalty is key to long-term success
"I’ve worked with V9 for almost two years and continue to be impressed. Their level of industry knowledge and the team of specialists accomplish my marketing goals every time.
Amy Donahue-Kelley
General Kinematics
Are you a little overwhelmed trying to find a partner who "gets" outdoor brands?
Outdoor Brands Digital Marketing Capabilities
Search Engine Optimization (SEO)
Outdoor enthusiasts are searching for gear, experiences, and sustainability-focused brands. We help you rank for high-intent keywords so your brand is the first thing they see when researching products and planning their next adventure.
Paid Media
Target the right audience with hyper-specific PPC campaigns across Google, Meta, and outdoor-specific platforms. We craft ad strategies that drive measurable ROI by reaching adventure seekers ready to buy.
Digital Marketing AOR
Managing multiple marketing channels can be overwhelming. As your Agency of Record, we handle strategy, execution, and optimization—so you can focus on delivering great products and experiences.
LinkedIn & Social
For outdoor brands, we leverage LinkedIn and industry-specific networks to connect with retailers, distributors, and partners who can help grow your business.
Email Marketing
Keep customers engaged beyond their first purchase. Our email campaigns nurture leads, build brand loyalty, and drive repeat sales through valuable content and promotions.
Video Content
Showcase your products in action. From adventure-filled brand stories to product demos and customer testimonials, we create high-quality video content that connects with outdoor enthusiasts.
Thought Leadership & Content Marketing
Position your brand as a trusted leader in the outdoor industry. We develop in-depth blogs, how-to guides, case studies, and expert insights that educate and inspire your audience.
Social Media & Community Growth
Outdoor brands thrive on engagement. We build trust and loyalty through social storytelling, influencer collaborations, and visually compelling content across Instagram, Facebook, TikTok, and Pinterest.
Influencer & Community Marketing
Leverage the power of trusted voices in the outdoor space. We connect your brand with athletes, adventurers, and environmental advocates who can amplify your message authentically.
Website Launch Support
Launching or optimizing a website for your outdoor brand? We ensure your site’s UX, content, and SEO are optimized for conversions—helping you create an immersive online shopping experience.
AI & Data-Driven Marketing
AI can enhance outdoor brand marketing by providing personalized recommendations, optimizing ad spend, and uncovering customer insights. We help brands integrate AI tools to improve marketing efficiency.
UGC Campaigns
Outdoor consumers trust real experiences. We design user-generated content campaigns that highlight customer adventures, boosting credibility and engagement.
Ready to grow your brand?
How We Approach Digital Marketing for Outdoor Brands at V9
Marketing an outdoor brand isn’t just about running ads or posting gear photos on social media. It’s about tapping into the spirit of adventure, building a passionate community, and positioning your brand as an essential part of an outdoor lifestyle. Whether you’re selling hiking gear, sustainable apparel, or promoting guided experiences, your marketing needs to connect with people who prioritize performance, sustainability, and adventure.
The Challenge: Why Outdoor Brand Marketing is Unique
Outdoor brands face a set of challenges that require a strategic marketing approach:
- A competitive industry – With so many brands competing for attention, standing out is about more than just great products.
- Building an engaged community – Outdoor enthusiasts are loyal, but they expect authenticity and trust in a brand.
- Keeping up with digital trends – The way people research and buy outdoor gear or experiences is constantly evolving.
- Sustainability messaging – Many outdoor consumers prioritize sustainability—your marketing needs to reflect those values.
- Driving online conversions – Outdoor shopping isn’t just happening in retail stores. Your website and digital presence need to convert traffic into sales.
Our Approach: Research, Strategy & Execution
At V9, we go beyond generic marketing strategies. Every outdoor brand engagement starts with a deep dive into your brand and target audience.
How We Build a Winning Strategy:
- Listening to You – We learn about your brand’s mission, products, and audience.
- Market Research – We analyze outdoor consumer trends, competitor positioning, and industry conversations.
- Data-Driven Insights – We assess website traffic, sales data, and engagement metrics to identify growth opportunities.
- Custom Strategy Development – We craft a roadmap focused on adventure storytelling, brand authenticity, and audience targeting.
This process ensures we create marketing strategies that speak directly to outdoor enthusiasts—not just a broad demographic.
Execution: Turning Strategy into Results
Once we’ve built the right strategy, we execute with precision across multiple channels:
- Content & Storytelling – Captivating content that inspires adventure and highlights your brand.
- Community Engagement – Building a loyal following through social media, influencer marketing, and brand ambassadors.
- SEO & Digital Visibility – Optimizing for organic searches related to outdoor activities, gear, and sustainability.
- Paid Media & Campaigns – Running targeted ads to reach adventure-seekers where they spend time online.
- Analytics & Optimization – Continuously tracking performance and fine-tuning campaigns to maximize revenue.
The Bottom Line
We don’t do one-size-fits-all marketing. Whether you need a full-scale digital strategy or optimization for your existing efforts, we focus on driving measurable growth for outdoor brands.
Frequently asked questions about Digital Marketing for Outdoor Brands
Here are the answers to some of our most common questions we get about lead generation and Digital Marketing best practices for outdoor brand companies.
We partner with a variety of outdoor-focused businesses, including adventure gear companies, sustainable apparel brands, outdoor equipment manufacturers, travel and tourism brands, and recreational service providers. Whether you’re selling hiking gear, promoting guided excursions, or building a sustainable outdoor brand, we create strategies to grow your audience.
Pricing depends on your needs and the services you select. Our retainers start at $3,500/month, but can range much higher depending on the level of support you need.
Outdoor brands need marketing strategies that resonate with adventure seekers, sustainability advocates, and lifestyle-focused consumers. We help you connect with the right audience through storytelling, targeted campaigns, and digital strategies that showcase your brand’s values and unique offerings.
Look for an agency that understands the outdoor industry, consumer trends, and sustainability messaging. Experience in SEO for adventure-related searches, social media marketing for outdoor communities, and eCommerce optimization for gear and apparel is also essential.
Yes. Whether you’re targeting hardcore adventurers, weekend warriors, or eco-conscious travelers, we tailor our strategies based on customer intent, behavior, and demographics to ensure your brand reaches the right people.
Definitely. We have experience with a range of Ecommerce platforms, from Magento and BigCommerce to custom-built solutions. No matter where you sell, we optimize your online presence for maximum conversions and brand growth.
Not an issue. We can create high-quality content that highlights your products, brand story, and outdoor lifestyle. Whether it’s blog content, user-generated media, or professional photography, we’ll help you build an engaging and visually compelling brand presence.
Ah, the chicken or the egg?
But seriously, if you are asking that question, we recommend taking a step back to look at your wholistic program and what tactics or channels make sense. Likely a single channel approach like SEO or PPC won’t cut it for lead generation.
We get this question a lot, and we always say start with the website and your content, because all roads lead to the website. Dial in your tone, messaging, UX and sales enablement to ensure you have a great, trustworthy experience for visitors.
Influencer marketing is huge for outdoor brands. Whether it’s athletes, travel bloggers, or eco-conscious influencers, partnering with trusted voices in the outdoor space helps build credibility, expand reach, and drive sales authentically.
Authenticity matters. We help brands tell compelling stories, highlight sustainability efforts, showcase real customer experiences, and engage with outdoor communities in meaningful ways. Transparency, reviews, and engaging content are key to building lasting trust.
Sure thing! After an initial chat to determine how we can help, we will spend time digging into your website, reviewing competitors, and analyzing your data to create a personalized strategy for your brand.