Digital Marketing for Manufacturers

We work with a wide range of manufacturers, from industrial equipment and OEM suppliers to contract manufacturers and component producers. Whether you’re in metal fabrication, plastics, electronics, or another specialty, we build strategies that connect you with buyers, distributors, and decision-makers.

Pricing depends on your needs and the services you select. Our retainers start at $3,500/month, but can range much higher depending on the level of support you need.

Although you don’t *HAVE* to hire an agency that specialized in manufacturing brands, we believe the strategy for driving leads is VERY DIFFERENT than selling a product online, and requires a different toolset. The major benefit of hiring a specialist firm like Volume Nine is that we’ve been driving leads for clients for almost 2 decades, and know the ins and outs of an effective lead generation strategy.

Tip #1 – Organize your thoughts, background & goals so you don’t get stuck spending hours in discovery meetings answering the same questions. 

Tip #2 – Ask to meet the person you’d actually be working with at the company, not just a salesperson. 

Tip #3 – Avoid signing long term contracts & be wary of any provider that convinces you a specific tool or tech stack is the solution to your problem. 

Tip #4 – Evaluate how the agency asks questions and thinks through the approach to your campaign. 

Tip #5 – Get your sales team involved in the decision making process. 

Absolutely. Many of our clients work in highly specialized fields with complex products and long sales cycles. We excel at translating technical features into compelling marketing content that speaks to engineers, buyers, and decision-makers.

Yes, we work with a variety of CMS platforms, including custom-built systems. Whether you’re using WordPress, HubSpot, Drupal, or an industry-specific CMS, we can optimize your website for lead generation and search visibility.

No problem. We handle content creation for you, from writing technical articles and case studies to producing videos and white papers. If you already have internal experts, we can collaborate with them to create high-quality content without taking up too much of their time.

Ah, the chicken or the egg?

But seriously, if you are asking that question, we recommend taking a step back to look at your wholistic program and what tactics or channels make sense. Likely a single channel approach like SEO or PPC won’t cut it for lead generation. 

We get this question a lot, and we always say start with the website and your content, because all roads lead to the website. Dial in your tone, messaging, UX and sales enablement to ensure you have a great, trustworthy experience for visitors.

ABM is a focused approach where we tailor marketing efforts to specific high-value accounts instead of broad audiences. This works well in manufacturing, where sales cycles are long and buyers conduct extensive research. With ABM, we develop personalized content, ads, and outreach strategies to target key decision-makers at the companies you want to work with.

To put it simply, sales enablement content is all about creating helpful content your sales & marketing teams can use to help prospects through their buying cycle. 

Sure thing! After an initial chat to determine how we can help, we will spend time digging into your website, reviewing competitors, and analyzing your data to create a personalized strategy for your brand.