Digital Marketing for CPG
We help you increase brand awareness, connect with consumers in meaningful ways, and drive sales—whether they’re shopping online or grabbing your product off the shelf.
Trusted By Top Brands
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Do Any of These Sound Like You?
- Struggling to get your products in front of the right consumers
- Your brand is AMAZING; if only people knew!
- You’ve invested in digital marketing, but it hasn’t translated into real sales
- Your ideal customers are picky
- Building brand loyalty is just as important as driving first-time purchases
- Relying too much on word-of-mouth
Case Studies and Success Stories
"Everything we ask, they consistently deliver."
Taylor Sutherland
President, Charlie's Soap
Ready for a partner who "gets" CPG?
Consumer Products Digital Marketing Capabilities
Search Engine Optimization (SEO)
Consumers are searching for your products—make sure they find you first. Our SEO strategies drive organic visibility for high-intent keywords, helping you increase brand awareness and sales.
Paid Media & Performance Advertising
Drive sales with hyper-targeted PPC and programmatic ad campaigns across Google, Meta, TikTok, and other platforms. We focus on reaching the right consumers at the right time to maximize ROI.
Digital Marketing AOR
Managing digital marketing across multiple channels can be overwhelming. As your dedicated partner, we handle everything from strategy to execution, so you can focus on product development and business growth.
Social Media Marketing for Consumer Products Brands
Meet your customers where they spend their time—Instagram, TikTok, Facebook, and Pinterest. We create engaging content, manage influencer partnerships, and drive community engagement to build brand loyalty.
Email Marketing
Keep your audience engaged and drive repeat purchases with email campaigns. From exclusive product launches to loyalty incentives, we craft strategies that keep customers coming back.
Video & Short-Form Content
Video is the backbone of modern marketing. We create compelling product videos, tutorials, and brand storytelling content that captivates your audience and boosts engagement across digital platforms.
Content Marketing & Brand Storytelling
Educate and inspire consumers with high-quality content. From blog articles and how-to guides to seasonal campaigns and brand storytelling, we help you build trust and authority in your space.
Influencer & UGC Campaigns
Your customers trust real people more than ads. We develop influencer marketing and user-generated content strategies to create authentic connections and drive conversions.
Retail & Ecommerce Strategy
Selling through big-box retailers, marketplaces, or direct-to-consumer? We optimize your digital presence, product pages, and marketing campaigns to increase sales across all channels.
Website Launch Support
Getting through a new website can be very challenging for consumer brands. It's critical to nail the content tone & depth, build a strong set of sales enablement content, and also incorporate UX & SEO best practices. Our team can support yours along the way to help you hit your launch timeline.
AI & Automation for Consumer Prodcuts Brands
Leverage AI-powered tools to personalize customer experiences, optimize marketing campaigns, and gain insights into consumer behavior—all while saving time and resources.
Creative & Visual Branding
A strong brand identity is essential in the consumer space. We create stunning visuals, packaging concepts, and digital assets that capture attention and reflect your brand’s personality.
Ready to grow your brand?
How We Approach Digital Marketing for Consumer Products Brands at V9
Marketing consumer products isn’t just about running ads or posting on social media. It’s about building real connections with customers, creating demand, and ensuring that every digital touchpoint—from discovery to purchase—works together to drive growth.
The Challenge: What Makes Consumer Product Marketing Tough?
Selling consumer products online and in-store comes with unique challenges:
- Navigating a crowded market – Standing out requires a strong brand, a clear message, and the right marketing mix.
- Competing for attention – Consumers are bombarded with ads and content—your brand needs to break through the noise.
- Balancing awareness and conversions – Brand-building matters, but so do actual sales. Your marketing strategy should drive both.
- Managing multiple sales channels – Whether you’re DTC, selling through retailers, or on marketplaces like Amazon, your digital strategy needs to support all paths to purchase.
- Adapting to shifting consumer behavior – Trends change fast. You need a strategy that evolves with your audience.
Without a clear plan, marketing efforts can feel scattered—working, but not at the level needed to grow your brand.
Our Approach: Research, Strategy & Execution
At V9, we take a strategic, data-driven approach to consumer product marketing, ensuring your brand is seen, heard, and chosen.
Step 1: Deep-Dive Discovery
- Understanding Your Brand – We learn your product story, audience, and competitive landscape.
- Consumer & Market Research – We analyze trends, customer behavior, and what’s driving purchase decisions.
- Competitive Analysis – We identify opportunities to position your brand more effectively in your category.
Step 2: Crafting a Custom Strategy
- Omnichannel Marketing Plan – From SEO and social media to paid ads and influencer campaigns, we develop a strategy tailored to your brand.
- Conversion Optimization – We ensure your website, content, and campaigns turn interest into actual sales.
- Retail & eCommerce Support – Whether selling through big-box retailers, marketplaces, or direct-to-consumer, we optimize your digital presence for success.
Execution: Turning Strategy into Growth
With a solid strategy in place, we focus on execution that delivers results.
- Social Media & Influencer Marketing – Building brand awareness and consumer trust through strategic partnerships and organic content.
- Paid Media & Performance Advertising – Running targeted, regulation-compliant ad campaigns that maximize ROI.
- SEO & Digital Visibility – Making sure your brand appears when and where consumers are searching.
- Email Marketing – Engaging your audience with promotions, product launches, and personalized messaging.
- Analytics & Optimization – Tracking campaign performance, testing new strategies, and continuously improving results.
The Bottom Line
We don’t believe in one-size-fits-all solutions. Our approach is research-backed, results-driven, and customized for your brand. Whether you need a full digital strategy or help fine-tuning your current efforts, V9 ensures your marketing works—so your products sell.
Frequently asked questions about Consumer Product Digital Marketing
Here are the answers to some of our most common questions we get about Digital Marketing best practices for consumer brands.
We work with a variety of consumer brands, including beauty, health & wellness, food & beverage, home goods, apparel, and more. Whether you’re a startup launching a new product or an established brand looking to scale, we help you connect with the right audience and drive sales.
Pricing depends on your needs and the services you select. Our retainers start at $3,500/month, but can range much higher depending on the level of support you need.
Although you don’t *HAVE* to hire an agency that specialized in consumer brands, consumer marketing is competitive, and success requires more than just running ads. A specialized agency can:
- Develop a multi-channel strategy that increases brand awareness and conversions
- Optimize campaigns for both DTC and retail sales
- Create high-quality content that resonates with your audience
- Stay ahead of digital trends to ensure your brand remains relevant
- Use data-driven insights to improve ROI and scale your marketing efforts
Tip #1 – Organize your thoughts, background & goals so you don’t get stuck spending hours in discovery meetings answering the same questions.
Tip #2 – Ask to meet the person you’d actually be working with at the company, not just a salesperson.
Tip #3 – Avoid signing long term contracts & be wary of any provider that convinces you a specific tool or tech stack is the solution to your problem.
Tip #4 – Evaluate how the agency asks questions and thinks through the approach to your campaign.
Tip #5 – Get your marketing team involved in the decision making process.
Yes! Whether your target market is health-conscious consumers, luxury shoppers, eco-conscious buyers, or niche hobbyists, we build tailored marketing strategies that speak directly to your ideal customers.
Absolutely! We work with a range of CMS platforms, including Magento, WooCommerce, Squarespace, and custom-built eCommerce solutions. Our goal is to ensure your website is optimized for conversions and seamless customer experiences.
No problem. We can repurpose existing content, optimize what you already have, and develop evergreen strategies to keep your brand active. We also leverage influencer-generated content and user-generated content (UGC) to keep things fresh without constant production.
If you’re working with a smaller budget, focus on high-impact strategies:
- SEO & Content Marketing – Optimize your website and create valuable content like blog posts, how-to guides, and product tutorials.
- Organic Social Media & UGC – Engage your audience with authentic user-generated content and community-driven marketing.
- Email Marketing – Build customer relationships with personalized messaging and exclusive offers.
- Influencer Collaborations – Work with micro-influencers to gain exposure without high ad costs.
Yes 🙂
Ready to grow your business online?
Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals.