Social Media Audit & Strategy Service
For over a decade, we’ve been helping small local shops all the way up to Fortune 500’s with social media.
Trusted By Top Brands
A social media audit that's "just right" for your needs
A strong social media presence is key to a successful digital marketing strategy, but managing multiple platforms can be overwhelming. With constantly changing rules and algorithms, it can feel hard to keep up. If you’re ready to move past the confusion and start seeing real results, a social media audit can make all the difference.
Turnaround Time: 2-4 Weeks
Platforms Included:
- X (Twitter)
- YouTube
- TikTok
- Twitch
“We look at the results and can’t believe what we’re seeing in terms of growth.”
Art Director
Lands' End Business
Unlock your social media's potential
Don’t settle for agencies that offer a basic tool rundown or pass you off to an intern. At Volume Nine, we’ve been managing social media for over a decade, and our “Just Right” Social Media Audit will provide the insights you need to drive your social strategy forward with confidence.
Actionable insights
Social Media Audits are are notorious for just being a list of things you did wrong. We take a qualitative & quantitative look at your social presence to give you a prioritized roadmap of recommendations.
Customized approach
Have a specific question or concern? Don’t sweat it. We’ll dive into it for you as part of the process.
Includes best practices
Concerned some of your social media strategies are a bit #dusty? Don’t despair, we’ll score your social channels through a big ’ol list of best practices.
Get your Social Media audit proposal, or connect with our team to ask questions
What’s included in Volume Nine’s
Social Media Audit Service?
Strategic Alignment
Are you and your team on the same page (literally) about what you are trying to accomplish? We will help you focus on what matters and ensure our team provides insights based on your goals. In summary, we want to help you answer the question, “Why are we doing all of this?”
Best Practice Review
Best practices for social media platforms are constantly changing. Our team is staying on the cutting edge of what is and isn’t considered an “established best practice.” We aim to give you a quick map for up-leveling your profiles, content & engagement strategies to today’s standards.
Competitive Analysis
Analyzing your competitors on social media platforms can give you a window into what’s working well and what’s not. We’ll help you learn from their successes and mistakes so that you can avoid pitfalls + get ahead.
Analytics
If you can’t measure it, you can’t improve it. We’ll take the time to pop the hood on your Google Analytics account and ensure you can track the key metrics that matter to you. We’ll also look at some of the tracking available through each platform (e.g., the Facebook / Meta pixel).
Engagement Strategy
In our social media audits, we don’t just analyze your current performance—we give you a real, actionable engagement strategy. We focus on ways to make your content more interactive, increase meaningful conversations with your audience, and refine your approach to community building. Whether it's adjusting your posting cadence, optimizing content types, or implementing better calls-to-action, we provide clear recommendations to drive stronger engagement on your social media feeds.
Go-Forward Strategy
It’s fair to call this section the “good part.” Once we’ve had a chance to review all the things, it’s time to tie it all together for you. We want to ensure you get a great sense of where you are now, some items to address sooner vs. later, and some ideas of where you can improve your content & engagement game from here.
Frequently asked questions about our social media audit service
- Goals / KPIS – Clearly outline top goals for social media for your brand, along with the major KPIS (Key Performance Inicators) that can measure progress towards each goal.
- Persona Outlines – Document personas with imagery & key characteristics in order to keep the social media strategy on point with your target audience.
- Key Concerns / Questions – Document key questions/concerns that you are hoping the audit can answer or provide insights into.
Don’t worry, we’ll meet you where you are! If you need help working through what your goals really should be, we’re here to help!
There’s a variety of elements we review, broken down into a few categories:
- (1) The Profile (e.g., are you verified on Facebook)
- (2) The Copy (e.g., are you using the appropriate amount of hashtags for each platform)
- (3) The Creative (e.g., Is your creative high-quality and “on brand”)
- (4) Engagement (e.g., are you responding)
- (5) Visibility (e.g., are you boosting content)
- (6) Results-oriented (e.g., are you including links in posts appropriately).
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Twitch
But we’re always adding more, so if you don’t see the platform you need, just ask!
- Followers by Platform – A best practice review of main social channels for an overview of followers – including demographics, general engagement trends (time of day, day of the week, shares, etc,), and top performing content.
- Top Content by Engagement from Competitors (from the last 1-2 months) – Review competing brands on managed channels to analyze the strategies, content, and messaging and to provide ideas for implementation in an ongoing strategy.
If your Competitors suck at social, that’s great news! Terrible competitors can help us understand “what not to do.” From there can also look at a more aspirational brand (vs. a direct competitor) to give ideas for your strategy.
Absolutely! If you’ve jumped to the latest and greatest version of Analytics, that’s the version we’ll review.
Not as part of this audit process, but this is one of the first things we’ll help you knock out if you move into a retainer relationship with us!
- SWOT Analysis – Based on your social media, goals & competitors’ current state, we’ll summarize your existing social media position in a helpful SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
- Top Areas to Fix – We’ll provide an easy-to-follow list to define implementation recommendations to execute sooner vs. later.
- Content & Engagement Strategy – We will provide an overview of 2-5 content themes/pillars to drive audience engagement per platform with a few key insights to form the basis of your editorial calendar.
- Big Ideas – For brands ready to lean in a little more, we’ll also include a few “bigger ideas” for you to consider executing.
Absolutely! If you are picking up what we’re putting down, we’d love to keep the party going with you. We can prepare a retainer agreement to help keep some or all of this managed for you.
Ready to grow your business online?
Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals.