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Modular Robotics

Volume Nine helped Modular Robotics transform its social media presence, increasing Facebook impressions by 2,288% and Instagram reach by 2,257%, leading to higher engagement and brand awareness.

Modular Robotics aims to unlock the full potential of children’s minds by offering tools that challenge conventional, oversimplified approaches to problem-solving. Their flagship product, Cubelets, encourages children to think critically about design, complexity, and the natural world, laying the groundwork for them to become better thinkers. 

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Challenges

Modular Robotics, the company behind Cubelets, struggled to gain traction on social media despite having a unique and engaging product. Their organic content wasn’t reaching the right audience, and ad campaigns were failing to drive meaningful engagement. Without a clear social media strategy, their efforts lacked direction, resulting in low impressions and minimal interactions.

 

Additionally, the company faced internal bandwidth issues. Managing social media in-house stretched their team too thin, leaving little time to create high-quality content, engage with their audience, or optimize posts for better performance. Recognizing the need for a strategic approach and expert guidance, Modular Robotics turned to Volume Nine.

Solutions

To address these challenges, Volume Nine developed a social media strategy to increase visibility, engagement, and brand awareness.

 

  • Content Strategy & Optimization: We crafted platform-specific content tailored to Modular Robotics’ primary audience of K-8 STEM teachers, ensuring that every post was designed to inform, inspire, and drive interaction.
  • Engagement & Community Growth: By actively engaging with followers, responding to comments, and encouraging user-generated content, we helped foster a more interactive and engaged online community.
  • Boosting & Amplification: We strategically boosted high-performing posts to maximize reach and engagement, ensuring that the content reached educators, parents, and decision-makers.
  • Consistent Posting & Performance Tracking: With 12+ monthly posts customized for Facebook and Instagram, we maintained a steady content flow while continuously optimizing performance based on insights and data.

V9 Services

  • Social Media Marketing
  • Social Media Ads

 

Results

From March to December 2024, Modular Robotics saw dramatic growth across its social media channels:

  • 2,288% increase in Facebook impressions (from 2,669 to 63,843)
  • 623% increase in Facebook engagements (from 74 to 535)
  • 2,257% increase in Instagram impressions (from 1,539 to 36,302)
  • 317% increase in Instagram engagements (from 70 to 292)

 

This strategy transformed Modular Robotics’ social media presence, amplifying brand awareness, strengthening community engagement, and positioning Cubelets as a must-have educational tool.