General Kinematics embraced a digital-first strategy with Volume Nine, driving a 127% YoY increase in organic traffic and generating 100 market-qualified leads per month.
General Kinematics embraced a digital-first strategy with Volume Nine, driving a 127% YoY increase in organic traffic and generating 100 market-qualified leads per month.
General Kinematics is a leading manufacturer of innovative vibratory equipment for processing bulk materials. It has served industries such as mining, recycling, and foundries since 1960. Known for its cutting-edge Two-Mass technology and rugged equipment design, it specializes in solving complex processing challenges with tailored solutions.
General Kinematics faced a significant shift in how prospective buyers were identifying and engaging with potential partners. Traditionally reliant on referrals, tradeshows, and trade publications, the company recognized that younger, tech-savvy audiences were relying more heavily on online and mobile platforms. To capture this evolving market and maintain their industry-leading presence, they needed to align their digital brand with their established offline reputation, increase their search visibility, and drive qualified leads.
Volume Nine developed a comprehensive digital strategy tailored to General Kinematics’ target audience. This included relaunching their website with a focus on user experience and creating a content strategy that guided visitors through the customer journey. We implemented creative approaches, such as paid retargeting on social media, high-quality blog content, and interactive assets like videos, quizzes, and infographics, to engage users and build brand affinity. By leveraging data insights, the campaigns remained flexible, allowing for continuous optimization of social media efforts and amplification of successful tactics.
GK captured additional market share while maintaining relevance with a younger, tech-focused audience: