Success Story: Sync HR

Sync HR needed to drive brand awareness & new demos in a highly competitive HR Saas field.

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SyncHR sought to enhance its site-wide performance and organic visibility amidst fluctuating industry trends and competitive market dynamics. The goal was to drive educational content while improving user engagement and organic traffic.

We implemented a comprehensive SEO and content strategy. This included a special site-wide optimization project to improve metadata and boost key landing pages’ visibility. Additionally, targeted keyword research was conducted, and older blog posts were refined to capture new user interest. Continuous monitoring and a focus on user engagement allowed for real-time adjustments.

During the optimization efforts, SyncHR saw an impressive 101% increase in organic sessions and a significant boost in user engagement metrics.  We also saw an increase of 50% in Demo Sign-ups compared to the previous year. Their top organic landing pages, including the company and blog pages, showed growth rates of 219% and 144%, respectively. As a result, SyncHR’s overall organic impressions soared, further solidifying its online presence and thought leadership in the industry. 

SyncHR’s strategic content improvements and SEO efforts positioned them for continued growth, with organic traffic leading the charge.

SyncHR

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