Digital Marketing for Hotels and Resorts
Attracting new visitors to your hotel, resort, or destination can feel like an uphill battle.
Trusted By Top Hotel Brands
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Do Any of These Sound Like You?
- Your hotel is the "best kept secret" in your city
- Clicks are too expensive to pay for
- Your ideal customers care about the experience
- You need heads in beds, especially during down times
- Word-of-mouth has worked, but you need a scalable, data-driven approach to take things further.
"Contracting with Volume Nine has proved to be not only a positive marketing decision for our company, but an essential one. Even though their team is located on the opposite side of the country from our business in Panama City Beach, Florida, we have never felt more connected and in-tune with any other outsourced agency we have used. I would recommend them to anyone when looking to improve their digital marketing and social media efforts. Truly a stellar relationship to pursue."
Lauren Shaw
Marketing Manager, Resort Collection
Are you a little overwhelmed trying to find a partner who "gets" resorts?
Digital Marketing Capabilities for Hotels & Resorts
Search Engine Optimization (SEO)
Your guests are searching for the perfect getaway—make sure they find your hotel or resort first. Our SEO strategies drive organic visibility for high-intent keywords, helping you attract travelers and increase direct bookings.
Paid Media & PPC Advertising
Get in front of travelers actively looking for their next stay. We create highly targeted campaigns across Google, Meta, and travel-specific platforms like Expedia and TripAdvisor to drive bookings, brand awareness, and measurable ROI.
Website Optimization & Booking Performance
Your website is your digital front desk. We optimize hotel and resort websites for speed, mobile responsiveness, SEO, and seamless booking experiences to increase direct reservations and reduce reliance on OTAs.
Content Marketing & Destination Storytelling
Travel is all about experiences. We craft engaging content—blog posts, city guides, itineraries, and local insights—that inspire potential guests, boost organic traffic, and position your property as a must-visit destination.
Social Media Marketing
Turn your social media into a booking engine. We create and manage high-impact content, community engagement, and paid campaigns on Instagram, TikTok, Facebook, and Pinterest to showcase your hotel’s unique experiences.
Influencer & Travel Ambassador Marketing
Partner with trusted travel influencers and bloggers who can showcase your property authentically. We connect you with content creators that drive awareness, trust, and direct bookings.
Email & Guest Retention Campaigns
Stay top of mind with past and potential guests. We can consult with you to help build increase repeat visits and direct reservations.
Video & Visual Storytelling
From stunning resort tours to guest testimonials and behind-the-scenes moments, video content is essential. We produce high-quality visuals that capture the essence of your property and increase engagement.
Reputation Management & Guest Reviews
Online reviews can make or break a booking decision. We help hotels manage and respond to guest reviews on Google, TripAdvisor, and social platforms, turning positive feedback into a powerful marketing tool.
Direct Booking Strategy
Balancing direct bookings with OTA listings? We can help you think through your strategies to help gain direct bookings off your website.
AI-Driven Personalization & Marketing Automation
Leverage AI to deliver personalized guest experiences—automated email campaigns, chatbot booking assistants, and predictive analytics that help you understand and market to your ideal travelers.
Luxury Branding & Creative Design
Your brand should feel as luxurious as the experience you provide. We design elegant, memorable branding and visual assets that make your hotel or resort stand out in a crowded market.
Ready to fill up the pipeline with qualified leads?
How We Approach Digital Marketing at V9 for Hotels & Resorts
Marketing a hotel or resort isn’t just about running ads or optimizing a booking engine—it’s about creating an experience, building trust, and turning interest into reservations. Whether you’re a boutique hotel, luxury resort, or global hospitality brand, your digital strategy needs to inspire, engage, and convert travelers.
The Challenge: Why Hospitality Marketing is Unique
The travel industry comes with distinct challenges:
- Standing out in a competitive market – Travelers have endless options. Your brand needs a compelling story, stunning visuals, and a strong online presence to capture attention.
- Building trust and credibility – Guests need reassurance before booking. Reviews, social proof, and an engaging online experience help drive confidence.
- Navigating seasonal demand – Travel trends shift constantly. Your marketing needs to be adaptable to peak seasons, off-season strategies, and emerging traveler preferences.
- Capturing intent at the right moment – The booking journey is complex, with multiple touchpoints across search, social, and travel platforms. Reaching travelers at the right stage is key.
- Driving direct bookings – Third-party sites like OTAs (Online Travel Agencies) take a cut of your revenue. A strong digital strategy helps increase direct reservations and customer loyalty.
Without a targeted approach, many hotels and resorts feel like their marketing is working—but not actually filling rooms.
Our Approach: Research, Strategy & Execution
At V9, we don’t believe in a one-size-fits-all approach. Every partnership starts with a deep understanding of your property, audience, and goals.
- Understanding Your Brand – We analyze your hotel’s unique offerings, guest experience, and brand positioning.
- Researching the Market – We assess travel trends, competitor strategies, and booking behaviors to find growth opportunities.
- Leveraging Data & Analytics – We evaluate website traffic, booking patterns, and engagement metrics to refine your approach.
- Building a Custom Strategy – We create a roadmap that focuses on visibility, engagement, and direct bookings, tailored to your property’s unique challenges.
This ensures we’re reaching travelers who are ready to book—not just browsing.
Execution: Turning Strategy into Reservations
Once we establish the strategy, we focus on execution that delivers measurable growth:
- Content & Storytelling – We craft engaging destination guides, blog posts, and brand narratives that inspire travelers.
- Social Media & Influencer Engagement – We connect your property with travel influencers and leverage user-generated content to build trust.
- SEO & Digital Visibility – We ensure your hotel ranks for high-intent travel keywords, helping guests find and book directly with you.
- Paid Advertising & Retargeting – We optimize PPC campaigns to capture travelers at every stage of the booking journey.
- Analytics & Optimization – We continuously track performance, refine strategies, and maximize your marketing ROI.
The Bottom Line
Hotel and resort marketing isn’t just about visibility—it’s about conversion. Our data-driven, guest-first approach ensures your marketing efforts don’t just attract interest but actually drive bookings. Whether you need a full-scale strategy or optimization of your existing efforts, V9 helps your property increase reservations, engage travelers, and build lasting guest loyalty.
Frequently asked questions about Digital Marketing for Hotels & Resorts
Here are the answers to some of our most common questions we get about lead generation and Digital Marketing best practices for Hotels & Resorts.
We work with a variety of hospitality brands, including boutique hotels, luxury resorts, all-inclusive properties, eco-lodges, business hotels, and vacation rentals. Whether you’re an independent property or part of a larger group, we craft digital marketing strategies that increase bookings and build long-term guest loyalty.
Pricing depends on your needs and the services you select. Our retainers start at $3,500/month, but can range much higher depending on the level of support you need.
Although you don’t *HAVE* to hire an agency that specialized in Hotels & Resort brands, a specialized agency brings expert knowledge of the hospitality industry, digital trends, and guest booking behaviors. We help you increase direct bookings, improve your online presence, optimize paid advertising, and implement data-driven strategies—without relying too much on OTAs (Online Travel Agencies) that cut into your revenue.
Tip #1 – Organize your thoughts, background & goals so you don’t get stuck spending hours in discovery meetings answering the same questions.
Tip #2 – Ask to meet the person you’d actually be working with at the company, not just a salesperson.
Tip #3 – Avoid signing long term contracts & be wary of any provider that convinces you a specific tool or tech stack is the solution to your problem.
Tip #4 – Evaluate how the agency asks questions and thinks through the approach to your campaign.
Tip #5 – Get your sales team involved in the decision making process.
Yes! Whether you’re a five-star resort, an adventure lodge, or a wellness retreat, we tailor marketing strategies to your target audience. We specialize in high-end hospitality marketing, ensuring your brand story, guest experience, and unique offerings are highlighted in the most compelling way.
No problem! We offer full-service content creation, including blog posts, destination guides, social media content, email campaigns, and video storytelling. If you have existing content, we can optimize and repurpose it to improve engagement and increase direct bookings.
Ah, the chicken or the egg?
But seriously, if you are asking that question, we recommend taking a step back to look at your wholistic program and what tactics or channels make sense. Likely a single channel approach like SEO or PPC won’t cut it for lead generation.
We get this question a lot. If you’re working with a tight budget, focus on high-impact strategies:
- Local SEO: Optimize your Google Business Profile and website for “near me” searches.
- Email Marketing: Engage past guests with personalized offers and promotions.
- Social Media Engagement: Use Instagram, Facebook, and TikTok to showcase your property and interact with potential guests.
- Retargeting Ads: Bring back visitors who checked availability but didn’t book.
- Influencer & UGC Marketing: Leverage guest content and travel influencers to expand reach organically.
A smart, targeted approach ensures your marketing budget is spent where it drives the most revenue.
Sure thing! After an initial chat to determine how we can help, we will spend time digging into your website, reviewing competitors, and analyzing your data to create a personalized strategy for your brand.
Ready to grow your business online?
Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals.